Would you want to: Invite prospects to your space 24/7? Capture and test processes with full visual context? Document customer interactions? Collaborate efficiently with teams?
Since I started in the exhibition industry almost 20 years ago, most companies have phased out building physical models of exhibition stand and instead moved
Deciding where to exhibit is a critical decision in every company’s exhibition marketing strategy. This decision needs to be analytical, taking into consideration factors about
70% of exhibitors fail to follow-up after an exhibition. Exhibitions are a powerful experiential marketing channel that bring you face to face with your most
You don’t decide who to marry based on online profiles alone. You go on dates and get to know the person You find out
How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics. Making contact with attendees and clients before an exhibition is
You have a company database. Use it. The goal to pre-exhibition marketing is to target your highest quality prospects and get them interested in visiting your
1 You have set your goals and objectives of your exhibition experience. 2 You have developed a strategic content marketing plan. 3 Now it is time to
You have developed a sound marketing strategy for your exhibition participation with one goal in mind. The goal may be to: Drive sales Get foot
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